CoLoop Blog ➰
The place to find out everything you need to know about qualitative research, AI, and how they work together...
Qualitative Research Essentials
Choosing a qualitative research method: depth interviews, focus groups, or online communities?
Choosing the appropriate qualitative research method is crucial for obtaining valuable insights and understanding people's experiences, attitudes, and perspectives. By understanding the characteristics of these methods, researchers can make informed decisions to align their qualitative research approach with their research goals and constraints.
Judith Staig
2023-05-17
Qualitative Research Essentials
Qualitative vs Quantitative research: Similarities, differences, pros, and cons
Qualitative and quantitative research are two popular approaches to data collection and analysis. Both are essential research approaches that are utilised across disciplines, including psychology, business, user research, computer science, and more. In this article, we’ll share the key features, research methods, pros and cons, and use cases of qualitative and quantitative research.
Amirah Khan
2023-05-15
AI in Research
AI and qualitative research: shifting landscapes
How will AI change the research and insights sector? If you are a qualitative researcher or insights professional, even if you are a lover of technology, this question has probably crossed your mind. We’ve recently seen an explosion of new tools and platforms using generative AI and some researchers are understandably cautious and want to know what this means for the future of qualitative research.
Judith Staig
2023-04-27