The place to find out everything you need to know about qualitative research, AI, and how they work together...
AI in Research
The landscape of market research is undergoing a rapid transformation, driven by the integration of artificial intelligence (AI). In this article, we delve into the valuable insights offered by The Association of Survey Computing (ASC) conference titled "Don't Ask!," held on May 10 in London 2018. This illuminating seminar offered a glimpse into the future of market research with its intriguing subtitle, "Gaining insights without questions" and had three primary focuses; the regulation of ethics in data collection, an exploration of new applications in AI, and the ethical use of such innovations. The insights garnered from the seminar not only provide guidance for market researchers and anyone seeking to harness AI's power, but also underscore the paramount importance of ethical considerations in this evolving landscape.
AI in Research
Artificial Intelligence (AI) has revolutionized the market research industry, offering exciting possibilities for anyone from independent researchers to major marketing firms. With the ability to produce high-quality research in record time, unveil original insights, satisfy clients leading to valuable referrals, and fuel qualitative and creative work, AI is reshaping the industry's future. In this article, we will explore some of the game-changing ways AI is transforming market research.
Qualitative Research Essentials
A well-written qualitative research question is an essential first step to establishing a robust research design. However, it can be difficult to write research questions that are well-founded and carefully formulated. For qualitative research, these questions play a key role in ensuring that new insights and discoveries are relevant to the original study. In this blog, we’ll outline six tips for writing effective qualitative research questions that can guide the research design of a study.