Qualitative research, end to end

Plan, recruit, interview and analyse in one place. 400+ research and strategy teams have replaced fragmented tool stacks with CoLoop.

SOC 2 and GDPR compliant
PII masking
No model training

app.coloop.ai/guided-setup/plan

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Configure

Plan

Discussion guide

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Let’s set up your projectAsk for changes, and I’ll draft them for review

yep

Draft appliedResearch plan

Applied

Purpose and background

Research objectives and questions

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Generate the research planDrafting the research plan…

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Research planRefine the plan your study will follow.

Saved

Purpose and background

Research objectives and research questions

Objective 1: Understand how PMs and designers do UX work today.

Objective 2: Identify unmet needs in their current workflow.

Objective 3: Surface concrete opportunity areas for CoLoop.

Method and sample

Timeline

app.coloop.ai/panel/people

All peopleFilter by tagSearch people…Add person

NameEmailPanelsTagsLast seen

Bob Alicebob@example.orgIndependent researchers——

Jane Doejane-doe@example.orgPower users—04/08

Bill Alicebill-alice@example.orgIn-house researchersPower usersMeeting bot—

Alex Rideralex@example.orgIn-house researchersOrg > 100027/07

Sam Reedsam@example.orgMeeting bot usersMeeting bot—

Priya Ramanpriya@example.orgPower usersIndependent researchersOrg > 100002/08

Gayathri S.gayathri@example.orgIn-house researchers——

Marco Bianchimarco@example.orgIndependent researchersMeeting bot usersMeeting bot19/07

Dana Okafordana@example.orgPower usersOrg > 1000—

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SalesforceContacts

MixpanelCohorts

PostHogPersons

app.coloop.ai/meetings/live

Interview with Priya (PM)Copilot on

Research objective

Introduction and consent5m

Explain that the session is recorded and transcribed.

Confirm they are comfortable with the recording.

Let them know the session runs 45 to 60 minutes.

Warm-up10m

Tell me a bit about your role and what you own day to day.

Where does your team sit, and who do you work with most closely?

How does research fit in, next to your other responsibilities?

Current workflow deep dive25m

Tell me about the last time you needed to understand users better.

Walk me through how you decided what to do and planned it out.

Tools and workarounds15m

Which tools do you lean on today, and where do they let you down?

What have you tried that did not work, and what did you do instead?

Live transcriptYou100%

Jack Bowen00:15

Thanks for making the time. Before we start — happy for me to record and transcribe this?

Priya Raman00:24

Yes, that’s fine.

Jack Bowen00:31

Great. So tell me a bit about your role and what you’re responsible for day to day.

Priya Raman00:42

I’m a PM on the growth team, so mostly onboarding and activation. There’s no researcher on the team, which means when we need to understand something about our users I end up doing it myself — pulling a list, running four or five calls, then trying to make sense of the recordings between other work.

Jack Bowen01:05

Can you walk me through the last time you did that? What set it off?

Priya Raman01:18

Activation dropped after we changed the nav and nobody could tell me why. So I pulled fifteen recent signups, got five of them on calls that week, and watched the recordings back at double speed between meetings. It worked, but it ate the whole sprint.

app.coloop.ai/analysis/grid

ParticipantsMain pain pointsWhy recruitment is hardTools they use todayOpportunity areas

Overview

Tool fragmentation67%16

Participant authenticity63%15

Recruitment difficulty58%14

Non-researcher quality50%12

Data privacy and redaction25%6

Narrow audiences are hard to pin downRecruitment was hardest when teams had to reach one specific slice of users rather than recruit broadly.6 participants

Analysis and synthesis stacksWork is split across a research repository and general-purpose AI tools, often combined step by step.18 participants

Connect the tools, not the workflowThe ask is one place where recordings, transcripts and past studies can be queried together.9 participants

Adrian K.Engineering

Recruitment difficultyTool fragmentation

The core difficulty is getting in touch with the right users at all.1 participant

Uses one tool for the recordings and a second for the transcripts.1 participant

Wants the recordings and the transcripts to live in one place.1 participant

Alex LeeEngineering

Participant authenticity

Recruiting leans on existing relationships rather than starting from scratch.1 participant

Named four general-purpose AI assistants as the everyday research stack.1 participant

Would trade breadth of tools for one answer they can trust.1 participant

Brooke M.Research lead

Tool fragmentation

Not enough evidence in the cited excerpts to answer this for Brooke.

The team adopted a repository this year; use is still early-stage.1 participant

Wants the full breadth of past studies searchable in one repository.1 participant

Cameron L.Research IC

Recruitment difficultyTool fragmentation

A multi-step manual process: pull a list from three systems, then ask a data teammate.1 participant

Docs and video calls to plan; a separate tool for recruitment and scheduling.2 participants

Wants the participant list pulled without a data teammate in the loop.1 participant

app.coloop.ai/clips

Clips & reelsSearch clips…Add filterNew reel

Reels

Exported00:52

Demonstrating impact

Edited 1 month agoPublic

Draft01:08

Research repositories

Edited 2 days agoPrivate

Draft00:41

Where the workflow breaks

Edited 2 months agoPrivate

Exported00:23

Tool sprawl

Edited 1 month agoPublic

Clips

Brooke M.00:12

No, we don’t. We have a kind of patchy tool use — some folks are using a repository, but we don’t have the whole breadth of our work in there where we’re looking across studies.

Priya R.01:25

It’s the manual part that kills it. If someone starts in one tool, I have to download all those clips again and re-upload them somewhere else just to get the analysis I want.

Adrian K.00:34

The reel is what got the budget signed off, honestly. I sent three clips to my VP and she watched every one of them — she would never have read the deck.

Platform

Built for research teams

Eliminate tool switching and patchy processes

Design, conduct, recruit, analyse, clip and report in one end-to-end platform.

Cited, reusable and trustworthy analysis

Generate expert-level transcripts in over 100 languages and run structured primary analysis with hallucination-free, research-grade AI.

ParticipantSegmentTrustIssues with non-researchers

Overview20 participants

Research IC 8 · Engineering 5 · Lead 4 · Design 3

Yes11No4Und.5

Weak methodology and questioning (9) — non-researchers often lack the discipline to plan a study well or to ask a good question.

Priya R.

Engineering

✓Yes

Engineers don’t ask necessarily the right questionsP1

Tom Belfield

Engineering

✓Yes

Went straight into interface questions — way too fastP2

Mara Ellis

Research lead

The team is pretty nascent in the research enablement pieceP3

Diego F.

Research IC

✓Yes

Non-researchers need support; researchers want to meet first.P4

Ines Costa

Research IC

✓Yes

Stays closer to the work until she can trust the qualityP5

Noah W.

Research IC

–Und.

Supporting non-researchers is still pretty nascentP6

Aisha Bello

Research IC

✓Yes

Calls it a double edged swordP7

Karl Jensen

Research lead

✓Yes

Game teams usually have a labP8

Rui Santana

Design IC

✓Yes

Planning alone means my biasP9

PRIYA R.ENGINEERINGSESSION 0700:14:32

“They sometimes don’t ask necessarily the right questions, so we made interview prep sheets.”

PlayClip1 of 11 · Open in transcript →

Create highlight reels automatically

Seamlessly create shareable clips and reels of the moments that mattered.

Non-researchers doing research5 clips · 2:14

▶FACE BLURRED

“The engineers don’t always ask the right questions, so we made prep sheets.”

PRIYA R.ENGINEERING00:14:32

PRC-01Budget-cycle timing0:31

SWT-01Data portability0:22

ONB-02Admin permissions0:24

PRC-03Renewal shock0:29

VAL-02Workflow fit0:28

CCEN◉Redaction onCopy link

Customer intelligence that compounds

Every project is stored with its tags, findings, summaries, segments and participants. Turn your research into compounding customer intelligence and build your moat.

248structured research projects

Reach & awareness, wave 1#reach#brand

Pricing sensitivity, EU#pricing#eu

Onboarding diary study#onboarding#support

Product X concept test#prod-x#reach

Reach & awareness, wave 2#reach#prod-x

+ 243 MORE

What did our #reach audience think of #prod-x?

Answered from 3 projects. Reach respondents warmed to Product X between waves — the shift tracks the pricing change in September.

Trusted by the world’s leading insight professionals

Impact

ROI that speaks for itself

Replace the stack

~~7 tools~~1 toolto run a rigorous qual study

Design, recruit, interview, analyse, clip and report without exporting between tools. One place means one set of participants, one transcript store and one audit trail behind every finding.

Give the time back

2 weekssaved per project

The hours go on chasing recordings, reformatting transcripts and rebuilding the same deck. Take those out and the fortnight comes back to the work only a researcher can do.

Answer on the spot

Instantanswers to stakeholder questions

Every project is stored with its findings and its evidence, so a stakeholder question is a query rather than a re-analysis. Ask it and get the answer with the quotes behind it.

Compound what you learn

100%of institutional knowledge captured

Nothing lives only in someone’s memory or a slide they forgot to share. Every study lands in the same searchable base, tagged by segment and participant, ready for the next question.

Integrations

Fits the stack you have. Doesn’t ask you to rebuild it.

Change how you analyse, not how you field

You picked your platform for the panel, the recruiter, the client’s login — none of which is up for renegotiation. CoLoop reads from it directly. Connect a calendar and sessions arrive on their own.

See all integrations

Zoom
MS Teams
Google Meet
Webex
Outlook
DScout
UserTesting
Discuss IO
Recollective
Listen Labs
Incling
Qualzy
Tellet
Yazi
FieldNotes
Otter
Rev
OneDrive
SharePoint
Box
API

SOC 2Type 1SOC 2Type 2GDPRCyberVadis

Security programme withCognisys

Enterprise-grade compliance

Certifications

SOC 2 Type 1 and Type 2
GDPR compliant
CyberVadis assessed
Compliance support from our team
Security programme run with Cognisys

Visit the full trust centre

Data residency and secure hosting

Choose where your data is hosted
EU and US regions
Built on Tier 3 data centres
Fully insured

Media controls

Automatic PII redaction
Video blurring
Automatic video and audio deletion
Data retention controls and periods

Access controls and oversight

Gated workspaces
Access logging
Access levels
SSO and SAML

Zero data retention

No training on your data
Data deletion on request
Enterprise agreements with every model supplier

Explore our latest thinking in research and insights

Explore research perspectives, industry insights, and updates from the team behind CoLoop

Our blog

Frequently asked questions

Everything you need to know

What can I analyse in CoLoop?

Upload audio, video, transcripts, open-ended survey responses and spreadsheets, or connect community and data platforms directly. CoLoop analyses everything in one place, in the original language where needed.

How is CoLoop different from general AI tools like ChatGPT or Copilot?

CoLoop is specialised for qualitative research: it links every insight to source data, enforces full participant coverage, and ships with research workflows, none of which general tools provide.

Can I trust CoLoop insights to maintain research validity and accuracy?

Every claim links back to its original source. Hyperlinked insights open the supporting quotes, and any quote opens the full transcript in context, so humans verify everything the AI surfaces.

Is my data secure within CoLoop?

CoLoop is SOC 2 Type 1 and Type 2 compliant and GDPR-ready with EU deployment. Your data is never used to train models, you choose which PII to mask, and access is managed through secure, controlled workspaces.

Does CoLoop work with the tools I already use?

CoLoop connects with SharePoint, OneDrive, Box, Zoom, Google Meet, Microsoft Teams and Webex, plus qual platforms like Recollective, Qualzy, Incling, Tellet, UserTesting and Listen Labs. Missing one? Contact us to request it.

Does CoLoop work in multiple languages?

High-speed multilingual transcription with PII redaction, and native-language processing: analysis runs in the source language to preserve nuance while your team collaborates in English.

Can I build reports and showreels?

Yes. Turn key verbatim into downloadable clips, stitch them into reels, and build report-ready outputs with Thought Partner Chat, with citations intact from insight to source.

Can I reuse insights from past research?

Yes. CoLoop brings past and present research together in a single source of truth, so you can ask questions across months or years of projects and avoid repeating work you have already done.

How does pricing work?

Plans are custom and built around your research programme rather than fixed tiers, scaling from individual researchers to enterprise teams. Book a call and we’ll shape a proposal around your projects, team and security needs.

How do I get started?

Book a call to see CoLoop on your kind of project. From there you get guided onboarding with hands-on setup, templates and resources; most teams start analysing data within hours.

Find out what CoLoop can do for you

Join 400+ teams using CoLoop to deliver deeper insights in half the time.

Book a call Get in touch

Explore the solutions

Qualitative research, end to end

Built for research teams

Eliminate tool switching and patchy processes

Cited, reusable and trustworthy analysis

Create highlight reels automatically

Customer intelligence that compounds

Trusted by the world’s leading insight professionals

ROI that speaks for itself

Replace the stack

Give the time back

Answer on the spot

Compound what you learn

Fits the stack you have. Doesn’t ask you to rebuild it.

Change how you analyse, not how you field

You already have ChatGPT. Keep it.

Then build something we didn’t

Enterprise-grade compliance

Certifications

Data residency and secure hosting

Media controls

Access controls and oversight

Zero data retention

Explore our latest thinking in research and insights

Everything you need to know

Find out what CoLoop can do for you