Develop & launch better products faster with AI-powered qualitative research
Transform CPG insights with AI-powered tool for qualitative research analysis. CoLoop helps agencies and CMI teams answer business critical questions. We use AI to transcribe and analyze human moderated interviews and deliver deep, actionable insights 70% faster.
400+ Research Teams Trust CoLoop
The CPG Research Challenge
Realistic Testing at Scale
Consumer packaged goods teams often lack the budget and time to run realistic tests of new concepts, packaging, and messaging. With multiple projects competing for limited resources, quality insights are compromised and opportunities are missed.
Stated vs. Actual Behavior
Quick surveys and industry reports only reveal what consumers say, not what they actually do. For CPG brands, where small differences in behavior drive major outcomes, qualitative research remains the gold standard for uncovering true consumer motivations.
Speed vs. Decision Pressure
Brand and innovation teams face mounting pressure to deliver unbiased answers at speed. Traditional qualitative analysis takes weeks, leaving companies vulnerable to costly missteps when market windows are measured in days.
AI-Powered Research Analysis for CPG
CoLoop's specialized AI agents understand CPG research contexts, automatically analyzing interview transcripts, survey responses, and focus group discussions. Our platform delivers:
Faster Analysis
Complete qualitative research in hours, not weeks - so insights are ready as soon as the conversation ends.
Deeper Insight
Blend rich human-led interviews with AI-augmented analysis to surface hidden patterns and themes.
Industry Expertise
Pre-trained models fluent in CPG terminology, categories, and consumer behavior contexts.
Enterprise Security
SOC 2-compliant infrastructure with regional data storage options to meet enterprise standards.
One Platform, Every Researcher
Platform Capabilities Built for CPG
From small research agencies to global brands,
CoLoop scales to fit your project load.
Human-level transcripts generated in seconds
CoLoop turns any recording into human-quality transcripts in seconds. Ask questions in plain English and get cited answers across interviews, surveys, and concept tests. CoLoop’s AI automatically codes responses, categorizing patterns, quant-style questions, and key themes at scale, in 40+ languages.
Human-level transcripts generated in seconds
CoLoop powers real-time analysis across interviews, surveys, and live or in-home studies. Teams can compare concepts to assess packaging, messaging, and product attributes while automatic segmentation reveals shopper motives and buying patterns.
Use Cases
What you can do with CoLoop
Concept testing
Test and validate new concepts
Message testing
Test marketing messages and communications
Brand positioning
Research and refine brand positioning
Customer experience
Understand and improve customer experience
Market entry
Research for entering new markets
Pricing research
Research pricing strategies and models
Trusted by the world’s
leading insight professionals
“This has spread faster than any
other AI tool we’ve adopted so far.”
Senior Research Scientist
Ready to transform your qualitative analysis?
Join 400+ teams using CoLoop to deliver deeper insights in half the time.