Develop & launch better products faster with AI-powered qualitative research

Transform CPG insights with AI-powered tool for qualitative research analysis. CoLoop helps agencies and CMI teams answer business critical questions. We use AI to transcribe and analyse human moderated interviews and deliver deep, actionable insights 70% faster.

Trusted by Leading Brands

The CPG Research Challenge

Realistic Testing at Scale

Consumer packaged goods teams often lack the budget and time to run realistic tests of new concepts, packaging, and messaging. With multiple projects competing for limited resources, quality insights are compromised and opportunities are missed.

Stated vs. Actual Behaviour

Quick surveys and industry reports only reveal what consumers say, not what they actually do. For CPG brands, where small differences in behavior drive major outcomes, qualitative research remains the gold standard for uncovering true consumer motivations.

Speed vs. Decision Pressure

Brand and innovation teams face mounting pressure to deliver unbiased answers at speed. Traditional qualitative analysis takes weeks, leaving companies vulnerable to costly missteps when market windows are measured in days.

AI-Powered Research Analysis for CPG

CoLoop's specialized AI agents understand CPG research contexts, automatically analyzing interview transcripts, survey responses, and focus group discussions. Our platform delivers:

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Faster Analysis

Complete qualitative research in hours, not weeks - so insights are ready as soon as the conversation ends.

Deeper Insight

Blend rich human-led interviews with AI-augmented analysis to surface hidden patterns and themes.

Industry Expertise

Pre-trained models fluent in CPG terminology, categories, and consumer behavior contexts.

Enterprise Security

SOC 2-compliant infrastructure with regional data storage options to meet enterprise standards.

Platform Capabilities Built for CPG

Advanced AI Analysis

Human-level transcripts generated in seconds

CoLoop turns any recording into human-quality transcripts in seconds. Ask questions in plain English and get cited answers across interviews, surveys, and concept tests. CoLoop’s AI automatically codes responses, categorizing patterns, quant-style questions, and key themes at scale, in 40+ languages.

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CPG Features

Built for CPG Research

CoLoop powers real-time analysis across interviews, surveys, and live or in-home studies. Teams can compare concepts to assess packaging, messaging, and product attributes while automatic segmentation reveals shopper motives and buying patterns.

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Integration & Workflow

Upload your data from a growing range of file formats, languages, 3rd party tools and custom APIs to create a single unified source of truth.

How CPG Teams Use CoLoop

CoLoop brings advanced AI capabilities that help CPG teams overcome research pain points and unlock faster, deeper, and more actionable insights.

Concept Testing

CoLoop helps new product development teams run deep qualitative research quickly and screen creative concepts more effectively, ensuring stronger decisions as ideas move through phase gates.

Product Research

Teams can test entire propositions end-to-end within CoLoop - from packaging and positioning to messaging and pricing - refining and iterating offerings before they move to production.

Foundational Research

With CoLoop, teams can clearly understand target customer segments, build compelling business cases, create accurate forecasts, and identify growth opportunities with confidence.

Sensory Research

CoLoop analyzes qualitative feedback from liquid and solid product tests, helping teams fine-tune sensory performance and prepare the next breakout product for launch.