Nuanced, actionable codes with human level accuracy in minutes not days
No credit card required
The problem
Researchers are stuck
Wasted resources: Time, money and sanity coding or correcting results
Missed insights: Discarded survey open ends or lacking nuance due to cost & time constraints
Lost opportunities: Missed deadlines, unhappy clients and failed bids from limited capabilities
The solution
Open end analysis transforms your process
Blazingly Fast: 150-300x faster than a human data analyst
Highly Accurate: Reads, understands and codes results logically rather than just clustering
Nuanced: Detailed and actionable themes even on complex topic areas and novel data types like chat bots
Interviewed 60+ top research firms
Do the math
Small numbers, big impact
$0.75
Average current cost
2 min
Time to code each OE
3000
OEs per project
What’s wrong with existing solutions?
The trust gap
Pattern-matching isn’t comprehension. That’s why most AI coding tools fall flat.
AI shouldn’t just group words—it should understand them. Most tools fail because they rely on simple word-matching, not true comprehension.
"
We've used some other AI type programming for open ends, and my biggest complaint is that it basically just goes in and tries to find words
Reported by Curion, 200-500 employees
Average reported confidence score (out of 10)
8
6
4
2
0
Humans
Existing AI tools
Humans
Reliable
Existing solutions
Generic
Nuanced
Existing solutions
Unreliable
Accuracy at the expense of nuance
Research teams are forced to choose between:
Option A
Codes that are descriptive, actionable but low in confidence.
Option B
Generic codes that are statistically robust but lack any real insight.
"
There’s no tool right now that we are currently using that has something remotely close to what we're looking for
Reported by Sentis Research, 11-50 employees
Inconsistency and subjectivity
Results shouldn’t depend on how analysts were feeling.
Subjectivity is unavoidable with human labelling—outcomes vary based on who’s coding and when.
"
I think what is tricky is we are doing that manually... the risk of error is huge.
Reported by Research Director, Consultancy
Scalability & efficiency
Usability & complexity
Accuracy & consistency
Cost & resource constraints
Integration & flexibility
0
5
10
15
20
25
Weight
What is this
costing you?
Lost projects
Discarded Data
Burnt Resources
"
Unless we go back and manually check all of their coding... there's not much nuance to it.
"
Reported by The Link Group, 50-200 employees
Ready to escape the cycle?
You shouldn’t have to choose between accuracy and efficiency. With CoLoop, you get both.
No credit card required
Fast & accurate analysis
Human level accuracy from the team that built the leading qualitative analysis platform powering ~300+ research agencies & strategy teams.
Spend less on data analysts
Saves time & money with flexible pricing in a ready to use self-service tool.
Nuanced & complex
Works on complex subject matter, goes beyond simple word matching and doesn’t need to be rechecked.